Por @Alvy — 15 de Abril de 2005

Este libro tiene muy buena pinta, según cuenta Joi Ito en All Marketers Are Liars:

Seth Godin sent me a a copy of his new book, All Marketers Are Liars. It's excellent. As usual, it's very provocative and typical Seth Godin. In a way, it's like Cluetrain Manifesto written by someone who speak Madison Avenuese. He writes about how people buy products because of stories and how these stories fit into their world view. The products and people behind the stories have to be authentic, but people pay for these stories. These stories sell the products, not facts about the products. Most of these stories are not completely true. It reminds me of my Moleskine notebook which has a story that I know isn't really true, but I love the story. My Macintosh is also the same. I know Apple is suing a blogger and has DRM all over iTunes, but for some reason, I still believe the story that they're on my side. (For now.) (...)
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